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June 26, 2023

Practice Work Shop (PWS) On “Whether Granting Protection To Green Trademarks Encourages Greenwashing?”

Featuring: Uroosa Shahzad

During last week’s PWS Session, Uroosa Shahzad, Associate, led a discussion on “Whether Granting Protection to Green Trademarks Encourages Greenwashing?” The session commenced with a brief discussion on what would entail a green trademark and the reasons for the rise in number of applications seeking protection of such marks. The discussion delved into the effects of granting protection to green trademarks vis-à-vis promotion of sustainable practices. The members debated and discussed whether protection and use of green trademarks adversely impact the consumer’s perspective of eco-labels. The session concluded with the members brainstorming on the possible limitations or conditions which can be imposed to balance allowing protection of green trademarks while also preventing greenwashing.

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