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December 20, 2024

Legal Issues Seminar-General IP (SLIS-GIP) On “Whether Use Of A Mark As A Meta-Tag Can Constitute Infringement Of A Trade Mark?”

Featuring: Megha Hurkat

A Legal Issues Seminarwas conducted by Megha Hurkat, Trainee Associate, on “Whether use of a mark as a meta-tag can constitute infringement of a trade mark?”. The seminar discussed key provisions of the Trade Marks Act of 1999, to determine infringement of trademark by use of meta tags. The seminar highlighted how meta-tags can redirect internet traffic away from the rightful owner’s website to competitors or counterfeit sellers, resulting in harm of the reputation of established brands and creation of confusion among consumers. The seminar also examined whether dishonest intention is a criterion considered by the Courts in their findings regarding unauthorized use of meta tags. The seminar concluded with a discussion on guidelines to address challenges posed by digital practices and the importance of ensuring that trademarks are fairly protected in the evolving online space.

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