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January 30, 2025

Practice Work Shop (PWS) On “Does Dupe Culture Boost Niche Small Businesses?”

Featuring: Adyanshi Kashyap

During the last PWS session, Adyanshi Kashyap, Trainee Associate, hosted a discussion on “Does Dupe Culture Boost Niche Small Businesses?” The session began by examining how affordable alternatives to high-end products are reshaping the fashion industry, including whether they stifle creativity or create opportunities for emerging brands. Members explored the impact of consumer demand for affordable fashion, questioning whether it indirectly fuels the production of dupes. The session also touched on whether dupes increase visibility and aspiration for high-end brands, potentially benefiting both luxury and niche fashion businesses. The session concluded with the recognition that while dupe culture presents challenges for originality and brand identity, it also democratizes fashion access and offers strategic opportunities for small businesses to leverage visibility and market trends. The need for regulations and brand adaptability was highlighted as key to sustaining creativity and competition in an increasingly dupe-driven market.

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