Reported By: Atul Bhatt
The Indian ad-watchdog ASCI in its Annual Complaint Report of FY 2023-24 analyzed 8229 advertisements and a whooping number of 3200 advertisements (39%) were marked as misleading in their respective categories. The most violative sector is “Healthcare” (19%) followed by “offshore betting ads” (17%) that are maintained by foreign entities in India and promoted by Indian celebrities. There is a 12.75% increase in the number of complaints over the previous year.
The report is accessible here.
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