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January 29, 2025

Advertising Standards Council Of India (ASCI) Issues Advisory For Linkedin Influencers

Reported By: Arundathi Krishnadas

The Advertising Standards Council of India (ASCI) issued their Advisory for LinkedIn content creators/ influencers, requiring disclosure of material connections between themselves and the products, services, or advertisers they promote. As per the Advisory, this nondisclosure constitutes a breach of the ASCI Code, the Guidelines for Influencer Advertising in Digital Media, and the Central Consumer Protection Authority (CCPA) Guidelines. The Advisory also requires that disclosures made by such LinkedIn influencers should be clear, upfront, and prominently displayed and warns that non-compliance, repeated violations will result in escalation to regulatory authorities for necessary action.

The ASCI Advisory is available here.

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